A few days ago, a customer asked me whether or not the name they used for their online bookselling business mattered.   Before being asked, I guess I never really gave it much thought.  I do know that when I came up with my own bookseller name I opted not to use "Mould Books" for fear that buyers would cringe or be apprehensive just because of the name, even worse, I could have made sure nobody bought from me by using "Mouldy Books."  Instead of dooming my business before i even got started, I chose veverkabooks; veverka is the Czech word for squirrel.

Recently, it has become apparent from sales data and orders of my book, placed by other booksellers, that there just might be something to be said for carefully choosing your bookseller name.  Catchy and cute names for booksellers seem to be appealing to buyers and it seems to be independent of seller feedback ratings or how the marketplaces present the books offered.  These sellers for the most part have similar feedback ratings, and all offer my book at the same price, but those selling the greatest number of copies all have catchy or cute names for their online bookselling business.

There just might be an attraction to buyers associated with catchy and/or cute bookseller names.  So when you are considering a name for your bookseller identity, give it some thought.  You might even take a look at the names of the booksellers offering a top selling novel and see if you find yourself attracted to one particular bookseller offering the book over others simply owing to name appeal.

Hey, if there is anything to the little data that I have seen that might give one bookseller an advantage over another owing simply to name appeal, it is at least worth considering when you come up with your own bookseller name.