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A Customer Asks If I Investigate Brick-and-Mortar Book Promotions 04/03/06 Return To Online Bookselling Home Page |
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A Prospective Online Bookseller Recently Asked:
"Do you spend any time in bookstores to see what books are currently being promoted in their displays or trying to identify bestsellers?"
My Response:
No, because I have found that there is no correlation between what is in demand in brick and mortar stores and what is profitable as an online bookseller, but the conception of there being a correlation has put a lot of firewood on the shelves of many online booksellers.
To see this for yourself, go to your local brick and mortar bookstore and jot down the ISBN's for several of the novels that are being promoted. When you get home, look them up online. My bet is that the new novel available in your local bookstore for $29.99 is available online for a few cents.
As a successful online bookseller you will need to accept that just because a book is in demand at the local bookstore does not mean it would be a good one to sell online. Almost any day I can find books on the clearance shelves of a brick and mortar store that are in demand online, but cannot be sold for more than a dollar or two in their store. This does work both ways, what is no good for selling online can often be sold in a brick and mortar store for considerable profit. All you have to do is accept that they are totally different marketplaces and you need to focus on finding the books that will make you profitable online. You are visitor:
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