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More About The Amazon.com Sales Rank 09/10/06 Return To Online Bookselling Home Page |
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I recently read some information online regarding the sales velocity for a brick and mortar store versus the corresponding Amazon.com sales rank of the books they sold. This is very interesting information if you plan to open a brick and mortar store, but not very useful to the online bookseller.
The data corresponds exactly with what I would expect. One set of information suggested that the brick and mortar store realized 85%+ of their sales for books with an Amazon sales rank of 50,000 or less, and another table of similar data suggested only 83%+ of their total sales were for books with an Amazon sales rank of 50,000 or less. If I had a brick and mortar store I would predominately stock my store with books that had a better Amazon.com sales ranks, i.e., newer - in print - books, and would not put as much emphasis on books that were out of print. Beware of such data, as an online bookseller only, it really has no meaning to you.
It is great to get a hold of books with lower Amazon.com sales ranks that you can sell online, but most online booksellers focus on building an inventory of books that are out of print, and hence, do not have such great Amazon sales ranks.
Be careful if you run across information like this, it is misleading if you are into online bookselling. For me to quantify my book sales in terms of sales velocity versus the corresponding Amazon.com sales rank, I would have to extend it to include books with an Amazon sales rank approaching 1,000,000 to include 85% of my inventory sold. When you read such things, remember that what works for a brick and mortar store does not necessarily make for good practice as an online bookseller and if you start limiting your book scouting to books with an Amazon sales rank of 50,000 or less, you will certainly turn your inventory faster, but you are going to pass up on a lot of gems that could have made you a lot of money.
When I read something like this, I try to immediately put it in perspective, i.e., why is this of any interest to me as an online bookseller. Finding such information on a website for online booksellers is possibly done to hype online bookselling by misdirecting the audience. At best, it is irrelevant to online booksellers to even consider comparing their book sales velocity to that of a brick and mortar store. You are visitor:
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