Catastrophe Partially Averted  

09/22/06

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Amazon's recent announcement (September 20) that they were going to immediately start sending feedback reminders to buyers 15 calendar days after the customer placed their orders met with overwhelming third-party outcries on the Amazon message boards and a flood of email.


I even got on the Amazon message board and announced that effective immediately I would be starting an Amazon feedback ranking system for third-party sellers to participate in.  My hope was that I could get enough people to participate to come up with meaningful statistical data demonstrating our disapproval and present it to Amazon.   It was the first time I jumped into a hot topic on the message boards and I was met with some healthy skepticism, cynicism, and indifference.  I certainly won't be as gung-ho to jump in to offer help like that again.


Anyway, it seems that there was enough justifiable outrage expressed by third-party sellers that Amazon has opted to modify the duration between a customer placing an order and when Amazon sends them a reminder to submit seller feedback from the initial knee-jerk time of 15 calendar days to a compromise of 21 calendar days.


Even at 21 days, third-party sellers are going to be faced with having to deal with more negative feedback and discussions with buyers attempting to get it removed, but it is likely to drastically reduce the quantity we would have to deal with if they stuck to their initial 15
calendar day time period  

To me, it looks like Amazon.com might have planned on 21 calendar days all along and intentionally announced their really stupid 15 calendar day intent so that when they threw us a bone and capitulated to 21 calendar days it looked as though they were compromising with us.


Or, maybe they are listening to us - at least partially.


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